Connecting with Your Target Audience

After you have defined your target audience, the next step is create a connection with your target. How do you do that? Here are a few ideas. Name your products with the intention of attracting your target audience. If your target is yoga enthusiasts, then incorporate yoga poses or terms in the names If your target love sarcastic or sassy humor, make your product names…

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The Target Audience For Your Soap Brand

Defining the target audience for your brand is the single most important task when building a strong brand. So many soap & bath product business owners struggle with this, and I understand why. It is because you did things backwards. When a major brand, like Unilever, wants to expand, they pick a segment that is underserved by their business, and…

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