Growing an artisan product business is exciting, but it can be a long and lonely road. Too often, the enthusiasm you had when you launched faded as you learned a few tough lessons. To start, selling beyond your friends and family isn’t easy to figure out. It is wonderful that the people in your life support your business, but at…
How to market your soaps as an experience
When I first got started with my soap business, I had a ball making products. I even liked figuring out how to label them, and how to set up my display at the farmers market in my town. I was confident that I was going to build this amazing business without much struggle. After all, I had worked for 20…
