My Soapy Story

Hello! My name is Molly Elmore, and welcome to my website. I am a business coach and a soapmaker (among other things).  I want to share my story with you.

I like to make things, always have.  After a life of crafty hobbies, I stumbled onto soapmaking one day after buying a huge jar of coconut oil.  I quickly made more soap than any family could use in 10 lifetimes, and I started to sell it to friends and at my local farmers market.

At the time, I was still very happily pursuing my 20+ year career in marketing & advertising research, but the soaping bug hit me very hard.  So, in 2015, I left the corporate world to run my soap business full time.  Yikes! It was scary at first.

I quickly discovered how lucrative selling wholesale was, and with my extensive experience in marketing, build a business I was very excited about.  I found commercial space, hired a few amazing people to help, and watched my hobby turn into an amazing business.

I got to know many other soapmakers through Facebook groups, and those who were struggling came to me for guidance, advice and mentorship.  I LOVED helping them with their businesses and became a business coach for other crafters who wanted to follow the same path as me.

If this story resonates with you, I am delighted to hear that.  I created this site as a resource for people who want to build a thriving business based on something they love doing.

Check out the resources I have – some are free and perfect for those of you just starting.  I also have full courses on specific topics, as well as an intensive coaching program.

I wish you the best of luck in your journey, and I hope that you are able to take your business to the next level.


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