Hello! My name is Molly Elmore, and welcome to my website. I am a business coach and a soapmaker (among other things). I want to share my story with you.
I like to make things, always have. After a life of crafty hobbies, I stumbled onto soapmaking one day after buying a huge jar of coconut oil. I quickly made more soap than any family could use in 10 lifetimes, and I started to sell it to friends and at my local farmers market.
At the time, I was still very happily pursuing my 20+ year career in marketing & advertising research, but the soaping bug hit me very hard. So, in 2015, I left the corporate world to run my soap business full time. Yikes! It was scary at first.
I quickly discovered how lucrative selling wholesale was, and with my extensive experience in marketing, build a business I was very excited about. I found commercial space, hired a few amazing people to help, and watched my hobby turn into an amazing business.
I got to know many other soapmakers through Facebook groups, and those who were struggling came to me for guidance, advice and mentorship. I LOVED helping them with their businesses and became a business coach for other crafters who wanted to follow the same path as me.
If this story resonates with you, I am delighted to hear that. I created this site as a resource for people who want to build a thriving business based on something they love doing.
Check out the resources I have – some are free and perfect for those of you just starting. I also have full courses on specific topics, as well as an intensive coaching program.
I wish you the best of luck in your journey, and I hope that you are able to take your business to the next level.
Molly