Mindset

Overcoming Fear of Growing Your Business

“Everything you’ve ever wanted is on the other side of fear.”– George Addair What fear is holding you back from growing your business? A few years ago, when I was still making soap in my kitchen, I knew that I could not continue to grow at that pace. I was working ALL the time, and my house was FULL of…

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Marketing

Connecting with Your Target Audience

After you have defined your target audience, the next step is create a connection with your target. How do you do that? Here are a few ideas. Name your products with the intention of attracting your target audience. If your target is yoga enthusiasts, then incorporate yoga poses or terms in the names If your target love sarcastic or sassy humor, make your product names…

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Pricing

The Flaws in Paying Yourself Hourly

There are several ways that soap & bath product makers determine pricing for their products. One of them involves taking the cost of supplies, adding in an hourly rate cost (based on how long it takes to produce a product) and multiplying that by 2 or 3. This is FLAWED, and I caution you from using this method from determining…

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Marketing

The Target Audience For Your Soap Brand

Defining the target audience for your brand is the single most important task when building a strong brand. So many soap & bath product business owners struggle with this, and I understand why. It is because you did things backwards. When a major brand, like Unilever, wants to expand, they pick a segment that is underserved by their business, and…

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Goals, Mindset

Dare to Dream BIG

One of the first questions that I ask soapers when we talk about their business is what their dream is. Where they want to business to be in 3-5 years. Most of the time, I am told a version of: “I want a successful business that provides income but also gives me time to spend with my family” As a…

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