Even though many people consider Pinterest a social media channel, the platform works differently than Facebook or Instagram. Pinterest is actually a visual search engine. If you want to use Pinterest to generate leads for your business, you want to design your pins in a specific way. Visual design matters a LOT on Pinterest, more than on other social media…
Here are 4 steps you can follow to kick start your marketing program, and attract more buyers to your brand.
How to market your soaps as an experience
When I first got started with my soap business, I had a ball making products. I even liked figuring out how to label them, and how to set up my display at the farmers market in my town. I was confident that I was going to build this amazing business without much struggle. After all, I had worked for 20…
A narrow target audience is the key to selling your products
The sales channels that are easy to set up are the least likely to make your business thrive & generate profit.
Many soap & bath product businesses find that the fastest way to scale their business is through wholesale distribution.
After you have defined your target audience, the next step is create a connection with your target. How do you do that? Here are a few ideas. Name your products with the intention of attracting your target audience. If your target is yoga enthusiasts, then incorporate yoga poses or terms in the names If your target love sarcastic or sassy humor, make your product names…
Defining the target audience for your brand is the single most important task when building a strong brand. So many soap & bath product business owners struggle with this, and I understand why. It is because you did things backwards. When a major brand, like Unilever, wants to expand, they pick a segment that is underserved by their business, and…
