Even though many people consider Pinterest a social media channel, the platform works differently than Facebook or Instagram. Pinterest is actually a visual search engine. If you want to use Pinterest to generate leads for your business, you want to design your pins in a specific way. Visual design matters a LOT on Pinterest, more than on other social media…
Category: Marketing
A Simple Marketing Plan
Here are 4 steps you can follow to kick start your marketing program, and attract more buyers to your brand.
No One Cares About Your Soap
How to market your soaps as an experience
The Biggest Myth about Growing a Soap Business
When I first got started with my soap business, I had a ball making products. I even liked figuring out how to label them, and how to set up my display at the farmers market in my town. I was confident that I was going to build this amazing business without much struggle. After all, I had worked for 20…
Your Target Audience Is The Key
A narrow target audience is the key to selling your products
The Path of Least Resistance
The sales channels that are easy to set up are the least likely to make your business thrive & generate profit.
10 Steps to Selling Your Soaps + Bath Products Wholesale
Many soap & bath product businesses find that the fastest way to scale their business is through wholesale distribution.
Connecting with Your Target Audience
After you have defined your target audience, the next step is create a connection with your target. How do you do that? Here are a few ideas. Name your products with the intention of attracting your target audience. If your target is yoga enthusiasts, then incorporate yoga poses or terms in the names If your target love sarcastic or sassy humor, make your product names…
The Target Audience For Your Soap Brand
Defining the target audience for your brand is the single most important task when building a strong brand. So many soap & bath product business owners struggle with this, and I understand why. It is because you did things backwards. When a major brand, like Unilever, wants to expand, they pick a segment that is underserved by their business, and…