Even though many people consider Pinterest a social media channel, the platform works differently than Facebook or Instagram. Pinterest is actually a visual search engine. If you want to use Pinterest to generate leads for your business, you want to design your pins in a specific way. Visual design matters a LOT on Pinterest, more than on other social media…
Author: Molly Elmore
The Secret to Setting Goals for Your Creative Craft Business
There are two types of goals to set for a business, and most business owners focus only on one type
Pretty much everyone on the planet was affected by the events of 2020, and I was no exception. For a year that started out like any other, 2020 rapidly changed life as we know if when covid hit the scene in March. The impact on everyone was different, and for me, the impact on my businesses was most significant. When…
A Simple Marketing Plan
Here are 4 steps you can follow to kick start your marketing program, and attract more buyers to your brand.
4 Growth Areas to Focus on in 2020
Growing an artisan product business is exciting, but it can be a long and lonely road. Too often, the enthusiasm you had when you launched faded as you learned a few tough lessons. To start, selling beyond your friends and family isn’t easy to figure out. It is wonderful that the people in your life support your business, but at…
The Importance of Setting Goals in Business
Do you know the difference between goals and effective goals?
No One Cares About Your Soap
How to market your soaps as an experience
Do you deserve to have a successful business?
Do you deserve to have a successful business? Lots of soap makers start out the same way (I can relate, as I started with this story). Bored with something in life, so crafty hobbies fill the void Stumbled upon soap making (or bath bombs or another bath product) and thought “this is cool” Continues to make products until it’s evident…
The Biggest Myth about Growing a Soap Business
When I first got started with my soap business, I had a ball making products. I even liked figuring out how to label them, and how to set up my display at the farmers market in my town. I was confident that I was going to build this amazing business without much struggle. After all, I had worked for 20…