Marketing, Wholesale

The Biggest Myth about Growing a Soap Business

When I first got started with my soap business, I had a ball making products. I even liked figuring out how to label them, and how to set up my display at the farmers market in my town.

I was confident that I was going to build this amazing business without much struggle. After all, I had worked for 20 years at a few solid companies that taught me so much. I was no rookie to the business world.

Boy was I wrong. 😭

I had yet to learn THE BIGGEST lesson about owning a business. Especially a product business where I produced physical products (e.g. soap, lotion, lip balm, etc.).

I had yet to learn that the EASIEST part of growing my business was making products.

That was the fun part. After all, that was a hobby of mine prior to starting the business, so no surprise there.

HOWEVER, the lesson I had yet to learn was that making products is not that hard.

SELLING products, at a rate that could generate a salary for me, now that is a different matter all together.

Learning how to market and sell my products was not fun.

It was certainly not easy.

It was frustrating, challenging, time-consuming and expensive.

❌ without knowing how to sell your products, you don’t have a business.

I know I have talked about how paying yourself is an indicator of the health of your business, but you won’t have revenue to pay yourself if you don’t have a system for selling your products.

Question for you if you have a soap & bath products business.

❓Have you invested the same amount of time, energy and money into learning how to market and sell your products that you did in learning how to make them ❓

If you have, that is fantastic. You clearly understand what drives a business forward.

If you have not, what’s your plan?

Do you think you will learn those skills by simply wishing for them?

✨Star light, star bright, first star I see tonight. Wish I won’t, wish I might, make this wish come true tonight.✨

Give that a shot and see how well it generates sales for you.

Don’t get me wrong, I understand that it is WAY more fun to make products, especially formulating new ones (that is my favorite thing to do).

BUT, if you want your business to thrive, play time is over.

You need to learn the skills that will take your game from: “hobby-that-makes-a-little-money” 
to 
“profit-generating-business”.

Imagine how good you could become at selling if you put the same amount of dedication into it as you did learning how to make soap? or bath bombs?

Imagine how awesome if would feel to have more wholesale accounts that you can keep up with (that’s a fun problem to have)?

Are you ready to take things to the next level?

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About Molly Elmore

I started blogging to share thought, ideas & inspiration on things that I love, and those that help make life easier. My interests are wide and varied - skincare, entrepreneurship, good food, outdoor fun & de-stressing techniques.
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